Traditional marketing techniques and channels are no longer sufficient for the ambitious organization, individual or brand. Virtually all aspects of human existence have been influenced by Information technology adoption dictating that technology must be factored while crafting business and brand strategy.
Estimates by the International Telecommunication Union indicate that roughly 55% of the global population have Internet access. This figure is increasing every day. More people are now connecting, buying, selling, working and playing online.
As a business or brand, you need to be where your consumers and clients are. Online!!!
Digital marketing refers to the utilization of digital media, channels and platforms to market products, services, narratives, brands, individuals and businesses.
These digital media, channels and technology include the internet, social media, mobile devices and so on.
Content Marketing: Creation and distribution of relevant and targeted content designed to stimulate and attract the attention of potential customers with the ultimate aim of driving profit. This content includes blog posts, e-books and videos.
Email Marketing: Organizations or individuals can use emails to interact and communicate with their audience. You can promote new products, events, discounts and other relevant information.
Search Engine Optimization: This is the practice of optimizing your website to improve its chances of appearing high on a list of search results by a search engine.
Social Media Marketing: Usage of social media channels like Facebook, Instagram and Twitter to increase brand awareness and promote products and services.
Search Engine Marketing: This is the practice of gaining website traffic by purchasing for your content to show prominently on search engines.
Pay-Per-Click (PPC): This involves the driving of traffic to your website or content by paying a publisher to place your adverts. You are charged for each click. Popular PPC platforms include Google Adwords and Facebook Ads.
Affiliate Marketing: You pay a commission to someone to promote your products and services on their site. You can also receive commissions for promoting someone’s products and services on your own site.